Home / Satellite News / Brand Australia push in regional channel revamp

Brand Australia push in regional channel revamp


Propaganda not an issue, says Australia Network CEO The new Australia Network born out of the old ABC Asia Pacific – may be Aussie down to the bugs on screen,
but there’s not an Australian it would rather have in its
audience over a true-blue Asian viewer.

“This channel has been created for non-Australian audiences,” says Australia Network CEO, Ian Carroll. “We live or die as a management team on the number of non-Australians who use the service.” The new network launches on August 7, turning the fourand- a-half year-old ABC Asia Pacific into a more streamlined channel with a simpler schedule and a revamped news and current affairs slate, including the flagship Focus current affairs programme ( 9 pm, Tuesdays and Thursdays) .

Focus will be produced exclusively by the news team from national broadcaster, the Australian Broadcasting Corporation (ABC). “Our offer is a different
view, a different perspective, presented in a different way… That would be the number one difference. Number two is the simpler schedule. And the third is a more distinct Australian perspective, whether drama or documentary,” Carroll says. But, as much as some things change, others will stay the same. For one, the money (said to be some A$18 million a year) is still coming from the Australian government.

About admin

Leave a Reply

Your email address will not be published. Required fields are marked *

Social Media Auto Publish Powered By : XYZScripts.com